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ING Vysya Bank's Financial Inclusion Initiatives
Rural India accounts for roughly 70% of the population located in 6, 37,000 villages across the country. Out of the 89.30 million farmer households 45.9 million do not have access to credit either from the institutional or non institutional sources (NSSO 2008). Though the banking industry has shown tremendous growth during the last few decades in all areas relating to financial viability, profitability and competiveness, there are concerns that banks have not been able to include certain segments of the population, especially the under-privileged sections of society, into the fold of basic banking services. The financially excluded sections of society also include the urban slum dwellers and migrant workers in urban areas. This has been an area of concern and focus of the Government and Reserve Bank of India (RBI).

Several initiatives have been underway to empower the marginalized sections through awareness and education and access to basic banking services such as savings, credit and insurance. However data collated through various surveys indicate that for every 100 adult persons there are only 17 credit accounts and 54 savings accounts with all the financial institutions put together (June 2007), thereby highlighting the need for more concerted efforts from the Government, Regulators and the Banks towards ensuring financial inclusion.

The term 'Financial inclusion' (FI) is defined as including the excluded sections of disadvantaged and low income groups into the formal financial sectors by delivery of banking services at an affordable cost. The services offered under FI constitute 'no frills' accounts, access to savings products, providing easy and right quantum of credit at affordable interest rates, insurance etc.

Our bank has drawn a three year plan to achieve Financial Inclusion objectives and has taken up several steps in this regard. The highlights of these are:
  
  • We are providing Banking Services in 295 villages across the country
  • As on September 2010, the Bank has opened 84000 No Frill accounts.
  • Covered 6.27 lac persons under Financial inclusion
  • Bank provides banking facilities to 12000 SHGs with credit facilities of Rs.100 crores.
  • Our bank has been associated with Basaveswara Vidya Vardhaka Sangha, a registered Society with over 100 years of existence. Sangha has a chain of institutes numbering over 120 covering all fields of education and established RUDSETI at Bagalkot with objective to identify, orient, train, counsel, assist young people and to motivate and empower them to take up self-employment venture by providing all the needed assistance. Since inception 13000 candidates have been trained, out of which 8000 were women and 10,000 candidates were settled / linked with finance by various banks in the district
  • Bank has also devised various products for financial inclusion, namely:
                o General credit Card Scheme.
                o DIR scheme.
                o Self Help Group (SHG) finance.
                o Kisan Credit Card
                o Zero Balance No Frill Accounts with OD facility
                o BC No Frill Accounts ( Payment to NREGP/SSP Beneficiaries)
  • Bank has adopted the Business Correspondent Model for extending the services in rural areas and deepening financial inclusion in the unbanked areas in AP and Karnataka State. Presently we have two BCs for disbursing amounts to NREGP & SSP beneficiaries. The achievements so far in this regard are :
                o Enrolled over 130446 beneficiaries.
                o Opened over 99631 accounts.
                o Issued 99631 Smart Cards.
                o Disbursed Rs. 26 Crs. to 36148 beneficiaries in AP
    OTHER INITIATIVES:
  • The Bank has its Competence Development Centre at Bangalore, where importance of Financial Inclusion is emphasized in all other Training programmes held. The Bank also proposes to roll out a a separate Module on Financial Inclusion.
  • Bank's Financial Inclusion Plan (FIP) and the list of villages taken up for providing banking services are displayed separately.
     
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